Website design has become a wide-ranging process that includes a number of different disciplines, from user experience design, to document markup, to serious programming. Our approach to capturing the look and feel of a site is to create style tiles, which give examples of color schemes, branding elements, content and UI treatments, and mood boards without applying them to a specific page layout. The idea is to agree upon a consistent visual language (theme) for the site.
"Intutive design is how we give the user new superpowers." - Jared Spool